Automated Email Marketing Services | Factors to Consider

Automated Email Marketing Services

automated email marketing services

Are you considering using an auto responder for your business’ email marketing? If yes, then this article is for you. There is no doubt that there are a lot of automated email marketing services in the market, but only a few are exceptionally well at their job.

It is hard to identify the best platform but choosing the best auto responder for your business is crucial. There are lot of factors to consider when selecting automated email marketing services, below are three main ones to think about:

  1. Credibility
  2. Deliverability
  3. User Interface

3 Factors to Consider when Choosing Automated Email Marketing Services

1. Credibility

This is one of the most important factors when selecting the best email marketing service provider. You need to check how long the service provider has been in the business and how their clients are responding to their services. If the company has a long working history, then they probably have sound ESPs with Gmail, Hotmail, and Yahoo. This shows that you will not be marked as spam if you use their servers for email marketing.

Golden Rule: Never choose email marketing service providers with less than 8 years of history.

2. Deliverability

This is also a major factor to consider when choosing the platform for your email campaign. A email service provider with more than 8 years of experience and promises a 99% deliverability rate is the best choice. Higher deliverability rates will help you connect with your subscribers instead of putting you in the ignored category.

3. User Interface

User interface is often overlooked but it usually gives you an idea of how your email marketing service provider will help you to grow your business. If the website of the service provider is messy, unattractive, unable to load fast and navigation is poor, chances are making emails and sending those emails to your subscriber will be a very slow process.

You must consider all these factors when selecting an email marketing service provider. You can usually test the services by using a free trial of 7 days, or some providers offer 30-day trials, and evaluate before giving your email marketing responsibility to the best platform.

Featured Image: depositphotos/Melpomene