Email is one of the cheapest marketing practices out there. That’s why there’s nothing better than making the most of the free email marketing solutions on the internet, including campaign management and template creator tools.
In this article, we look for the most interesting free tools available in the market to manage your email marketing campaigns, to create templates, to check the chances of it falling into spam, and to get good images for the creation of creative emails.
Most Popular Free Email Marketing Solutions
1. MailChimp
This tool is already an old acquaintance of ours; it is the most popular choice of the wide variety of free email marketing solutions in the market. In the free trial, MailChimp lets you send up to 12,000 emails to 2,000 followers per month. You can count on some standardized templates, build your list from Facebook followers who have signed up for your site, run A / B tests, and have access to multiple submission reports.
2. Mad Mimi
Mad Mimi is less well-known but quite intuitive for beginners. In the free plan, you can send up to 12,500 emails to up to 2,500 people. The interface is pretty simple and you can even add multiple applications (such as Google Analytics), create polls, and insert plugins for social networks and interactive applications between your campaigns around the internet.
3. Campaign Monitor
The Campaign Monitor has a series of free templates ready to be downloaded. If you prefer, you can also build your own template for free from the databases they provide! Just create and download the HTML to use in your favorite tool.
4. Zurb
Zurb provides about five responsive templates through a fluid layout concept. In this way, you make sure that your emails can be viewed from different platforms. Templates are available within a zip file that adds CSS style and HTML separately, which will require a bit of coding knowledge. If you want to upload your images, you must insert and compress a separate folder with the CSS style sheet before uploading them.
5. Email Spam Test
Email Spam Test allows you to test the “spam score” of your email. In this way, you can adjust the subject and the message itself to gain more relevance as an email and have fewer chances of falling into spam. Copy the body of the email (in HTML or plain text, in case of a simple message) and the title, and wait for the message to return.
6. MX Tool-Box
MX Tool-Box is a bit more technical than Email Spam Test, but it might be a good choice if you’ve ever had a problem with some email that has fallen into spam. In that case, you may need someone with a little more advanced knowledge of HTML by your side. To activate the test, simply enter the email (always generated when you create an email marketing campaign) and wait for the given diagnosis.
7. Email Deliverability Test
Email Deliverability Test can compare the performance of your email filtered by the industry in which you operate, location, and other indicators. Register for free and activate your account from the link that will arrive in your email. Every time you send an email, send it to the test user first (given when you create the account), so you can monitor the performance of each email you create before you send it.
8. Subject Line Checker
Subject Line Checker is a very simple tool. It allows you to visualize how your title would appear in the message box of your followers within various platforms, such as Gmail, Outlook, Yahoo, etc. In a way, you can make sure that no important term gets out of the main line of the email.
9. HTML to Text
When you send an email for marketing purposes, also allow the recipients to see only the text. This free MailChimp tool allows you to convert your HTML email to the format called plain text.
10. Da Button Factory
Da Button Factory is one of the few free email marketing solutions that allows you to create different styles of call-to-action. It is good for emails and also for other needs of your store. It allows obtaining the CTA file in both image and CSS code.
Featured Image: depositphotos/roobcio
